friction AI Pricing - Simple, Transparent Pricing for AI Visibility Analytics

Friction
7-day free trial
Pricing that scales with your AI visibility

Track AI recommendations across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Try it free for 7 days, then change or cancel anytime.

Starter

For one brand starting to track AI visibility.

$69/mo

Includes 7-day free trial

Try for free
  • ChatGPT
    Gemini
  • Prompts analyzed: 25
  • Prompt frequency: Daily
  • Responses with Web Search
  • Sources and relevant keywords

Growth

For brands building a full AI visibility program.

$299/mo

Includes 7-day free trial

Try for free
  • ChatGPT
    Gemini
    Perplexity
    Google AI Overviews
  • Prompts analyzed: 50
  • Prompt frequency: Daily
  • Responses with Web Search
  • Weekly Brand Audit
  • ChatGPT shopping prompts

Professional

For teams optimizing across multiple surfaces.

$699/mo

Includes 7-day free trial

Try for free
  • ChatGPT
    Gemini
    Claude
    Perplexity
    Google AI Overviews
  • Prompts analyzed: 75
  • Prompt frequency: Daily
  • Responses with Web Search
  • Weekly Brand Audit
  • A/B prompt experiments
  • ChatGPT shopping prompts

Enterprise

For agencies and teams that need custom scale.

Custom pricing

Tailored to your needs

Talk to Sales
  • Everything in Professional, plus:
  • Custom AI model configuration
  • Custom prompt limits
  • Custom regions and competitor deep dives
  • Personalised support & onboarding

Payments are securely processed by Stripe

Trusted by brands like

Vento-star
TK
Channel Jumper
Deposito Cadenazzo
HS Marketing

Frequently Asked Questions

What is the Weekly Brand Audit and how is it different from custom tracking queries?

The Brand Audit is an automated weekly analysis that friction AI runs for you. It uses friction AI curated prompts to measure your brand across four metrics - visibility, sentiment, purchase intent, and brand recognition - and does the same for your competitors so you get accurate head-to-head comparison. No setup required.

Custom tracking queries are prompts you define yourself to monitor specific questions that matter to your business. These run every night across your AI engines. The Brand Audit and your custom queries work together: the audit gives you the big picture, custom queries let you zoom in.

How is friction AI different from SEO tools?
SEO tools track how your website ranks in traditional search results. friction AI tracks how AI answer engines - ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews - describe, recommend, and position your brand in conversational responses. These are different systems with different signals. An SEO tool can't tell you whether ChatGPT recommends your competitor when someone asks a buying question. friction AI can.
How quickly will I see results?
Your first nightly analysis results arrive within 24 hours of signing up. friction AI detects your industry and suggests competitors automatically, and generates curated prompt recommendations so you don't start from scratch. Your first full Weekly Brand Audit - with competitor comparison and four brand metrics - completes within your first week.
What does Domain Content Readiness show me?
It's a page-by-page audit of your website showing what helps and what hurts your AI visibility. You get specific issues organized by severity (critical, warning, minor) and category (technical, content quality, metadata) - with clear guidance on which pages to fix first. Think of it like a Lighthouse audit, but built for how AI engines read your content.
What are Commerce Prompts?
Commerce prompts track how AI answers shopping and buying questions - like "what's the best [product] for [use case]" or "compare [brand] vs [competitor]". They show whether AI recommends your products, which e-commerce sites it sends buyers to, and how you rank in purchase conversations. Available on Growth plans and above.
How do A/B prompt experiments work?
You write two sets of prompts: a control group (your current positioning) and a test group (the change you want to try). You pick which AI engine to test on. friction AI runs both sets every night and measures which positioning gets your brand mentioned more - tracking visibility lift with statistical significance so you know when a winner is real, not noise. Available on Professional plans and above.
Can I upgrade or downgrade anytime?
Yes. Change your plan anytime through the billing portal. Upgrades take effect immediately. Downgrades apply at the next billing cycle.
Is there a free trial?
Yes - all plans include a 7-day free trial. Explore every feature with no commitment. You won't be charged until your trial ends, and you can cancel anytime.

Ready to get started?

Starter

$69/mo

For one brand starting to track AI visibility.

Try for free

Growth

$299/mo

For brands building a full AI visibility program.

Try for free

Professional

$699/mo

For teams optimizing across multiple surfaces.

Try for free

Enterprise

Custom

For agencies and teams that need custom scale.

Talk to Sales
Pricing | friction AI