What is friction AI?
friction AI is an AI recommendation intelligence platform that shows you why AI recommends your competitors instead of you. Track your recommendation rate across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews. Win the AI recommendations that drive sales.
AEO (AI Engine Optimization) focuses on how your brand appears in AI-generated answers, not traditional search results. SEO optimizes for search rankings and backlinks, while AEO optimizes for AI recommendations. SEO drives website traffic, but AEO shapes whether AI sends customers to you. When someone asks ChatGPT "best CRM for small business," there is no ranking to optimize. AI either recommends you or it does not. friction AI shows you which.
We provide recommendation tracking, commerce intelligence, competitive gap analysis, and experimentation tools—giving marketing and growth teams a complete system to win AI recommendations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews.
Key Features
Recommendation Tracking
Your AI Recommendation Score shows how likely AI is to recommend you when customers ask what to buy. Track it across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and see exactly how you compare to competitors.
Commerce Intelligence
Track high-intent shopping queries like "best X for Y" and "where to buy Z." These are the moments that drive revenue. See when your products are recommended or compared, and what factors influence purchase decisions.
Competitive Gap Analysis
See exactly where competitors are winning and why. Identify the narrative spaces they dominate and the opportunities you are missing. Track up to 7 competitors per brand and understand where they get recommended instead of you.
A/B Experimentation Framework
Run experiments and see exactly which changes improve your recommendation rate. No guesswork. Define control and variant prompt sets, run them across AI platforms, and get statistical proof of what works.
Multi-platform AI Monitoring
Monitor recommendations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews from a single dashboard. Together, these platforms handle the vast majority of AI-driven product research and brand discovery.
One Platform to Track, Diagnose, and Improve Your AI Recommendations
1. Recommendation Tracking
Your AI Recommendation Score shows how likely AI is to recommend you when customers ask what to buy. Track it across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and see exactly how you compare to competitors.
2. Commerce Intelligence
Track high-intent shopping queries like "best X for Y" and "where to buy Z." These are the moments that drive revenue.
3. Competitive Gap Analysis
See exactly where competitors are winning and why. Identify the narrative spaces they dominate and the opportunities you are missing.
Pricing
Starter
1 brand, 3 competitors, 25 visibility prompts/day, ChatGPT and Gemini monitoring
Growth
1 brand, 3 competitors, 50 visibility prompts/day, 10 commerce prompts/day, all 5 AI platforms
Professional
2 brands, 5 competitors per brand, 75 visibility prompts/day, 30 commerce prompts/day, 10 experiments/day
Enterprise
5+ brands, 7+ competitors per brand, unlimited prompts and experiments, custom AI models
Built for Teams That Want to Win AI Recommendations
friction AI gives teams a complete system to track, diagnose, and improve their recommendation rate across AI platforms.
Reliable recommendation tracking
Track your recommendation rate with structured, repeatable measurements that show real trends over time.
All major AI platforms
Monitor recommendations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews from a single dashboard.
Proof of what works
Run experiments and see exactly which changes improve your recommendation rate. No guesswork.
AI Platforms Monitored
- ChatGPT (OpenAI) - The most widely used AI assistant for consumer queries
- Claude (Anthropic) - Known for thoughtful, detailed responses
- Gemini (Google) - Integrated with Google's search ecosystem
- Perplexity - AI-powered search with real-time citations
- Google AI Overviews - AI-powered summaries in Google search results
Frequently Asked Questions
What is friction AI?
friction AI is an AI recommendation intelligence platform. We show you why AI recommends your competitors instead of you, and how to fix it. friction AI provides Recommendation Tracking across all major AI platforms, Commerce Intelligence for high-intent shopping queries, Competitive Gap Analysis to see where you are losing, and Experimentation tools to measure what improves your recommendations.
What is AEO and how is it different from SEO?
AEO (AI Engine Optimization) focuses on how your brand appears in AI-generated answers, not traditional search results. SEO optimizes for search rankings and backlinks, while AEO optimizes for AI recommendations. SEO drives website traffic, but AEO shapes whether AI sends customers to you. When someone asks ChatGPT "best CRM for small business," there is no ranking to optimize. AI either recommends you or it does not. friction AI shows you which.
Which AI assistants does friction AI monitor?
friction AI monitors the five major AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Google AI Overviews. Together, these platforms handle the vast majority of AI-driven product research and brand discovery.
How does friction AI track recommendations?
friction AI queries AI platforms with carefully crafted prompts relevant to your brand, industry, and competitors. We analyze the responses to measure your recommendation rate across platforms, how often you get mentioned versus competitors, how positively you are described, and whether you are recommended for buying decisions.
Do I need technical integrations?
No. friction AI works by analyzing publicly available AI responses. You can start tracking immediately with no code changes or API integrations. Just add your brand and we begin monitoring.
Will this actually impact my revenue?
AI referral traffic is growing fast and converting well. ChatGPT now drives over 20% of Walmart's referral traffic and similar percentages for Etsy, Target, and eBay. AI visitors spend 68% more time on websites than organic search visitors. Shopping queries on ChatGPT doubled in just six months. The brands that show up in AI recommendations now are building the moat that will define the next decade.
How do experiments work?
friction AI's experimentation framework lets you run structured A/B tests on your AI recommendations. Define control and variant prompt sets, run them across AI platforms over a set period, measure the impact on your recommendation rate, and get statistical significance to validate what works.
Is my data secure?
Yes. All data is encrypted in transit and at rest. We follow industry-standard security practices and never share proprietary insights with third parties.
Contact
Website: https://www.frictionai.co
Location: Dubai, United Arab Emirates